Category: Exact Target

  • How to use the preheader personalization string in Exact Target

    If you want to use a preheader in your Exact Target email send (you should), then you’ll attempt to implement the %%_PreHeader%% personalization string listed in their documentation, only to discover it’s inclusion prevents you from doing a “test send” or a “send preview”.

    The solution is the following AMPScript, place this in your template:

    %%=v(@Preheader)=%%

    And this in your email properties:

    %%[ 
    VAR @Preheader 
    SET @Preheader = "This is my preheader text" 
    ]%%

    Note, just like your unsubscribe and web version links, this preheader will not be rendered in a test send, but it will render in a send preview, and of course a real send.